One respected voice can overcome even the largest of crowds.
This is the basis of our Guru Building philosophy. We help key individuals at organizations elevate their voice, their ideas, and their stature, positioning them as a leader in their field and industry.
Our Guru Building offering includes:
Marketing Strategy Development and Implementation
Development of a marketing strategy that aligns with the target audience and subject matter expertise of the client that spans various channels and approaches
Implementation of all marketing initiatives by the VX Dynamic Teams
Regular monitoring, evaluation, analysis, and adjustment of marketing initiatives and campaigns to determine and implement the appropriate approaches to target audiences
Brand Building and Positioning
Building a personal brand to enhance social media presence and ensure accurate positioning
Various levels of custom brand-building initiatives include, but are not limited to:
Logo development for establishing an easily recognizable brand and branded content
Creation of a brand book for a coherent look and feel across all channels
Ad hoc marketing collateral and content design in line with the brand book
Website development and/or redesign support in collaboration with VX Dynamic Development Teams for consistent brand identity across all platforms
Branded content and comprehensive post-production support for all audio and video content
Various types of content generation following the brand book and guidelines in line with platform needs and requirements
Content Generation, Copywriting, and Research
Full or partial copywriting services based on the Marketing Strategy in line with the needs of the project, such as: Newsletters, longer article pieces, research articles, as well as all other marketing materials (SEO and keyword-optimized social media captions, longer pieces of marketing collaterals, and direct emails…)
Creation of backlog content to ensure the smooth running of all content generation and content marketing processes
Writing and publication of press releases
Regular market and news research to generate weekly, current, and topical content
Ad hoc and regular research support
Research for external publications and events for features and organization of all related process
Social Media Marketing and Management
Creation and management of social media accounts to ensure consistent and regular distribution of all content to maximize reach and engagement
Optimization of all created content for each platform
Development of a flexible and adaptable approach to social media marketing and content distribution
Regular reporting on social media performance and approach adjustments based on audience response
Understanding and implementing the needs of platform-native algorithms for content creators to drive organic traffic and engagement
Developing and executing a content strategy that aligns with messaging and engages the target audience across multiple channels
SEO and keyword optimization strategies to ensure the right target audiences discover content
Audience Building and Management
Organic audience building by leveraging channel and platform native algorithms
Leveraging the existent network to expand audience reach and collaboration opportunities with other thought leadersÂ
Audience and lead generation through various channels to support all social media activities and desired growth
Monitoring and responding to audience comments and reactions to encourage audience engagement
Generation of opt-in pipelines in collaboration using various tools to ease the leverage of new and existing audience
Project Management and Coordination
Ensuring effective and timely communication between various teams for the smooth execution of all projects, initiatives, and requests
Creation of project and initiative proposals, post-event and post-campaign reports, and reviews
Meetings at regular intervals between project management teams and project point of contact(s) to align on requirements, status, and evaluation
IT and Development Support
Design implementation and distribution of newsletters and EDM campaignsÂ
Implementation and maintenance of related websites and landing pages for marketing campaigns
Optimization of all marketing collateral across various devices and screen sizes