top of page

Guru Building

Positioning executives and key individuals to stand out as thought leaders in their industry

One respected voice can overcome even the largest of crowds.

This is the basis of our Guru Building philosophy. We help key individuals at organizations elevate their voice, their ideas, and their stature, positioning them as a leader in their field and industry.

Our Guru Building offering includes:

Marketing Strategy Development and Implementation

  • Development of a marketing strategy that aligns with the target audience and subject matter expertise of the client that spans various channels and approaches

  • Implementation of all marketing initiatives by the VX Dynamic Teams

  • Regular monitoring, evaluation, analysis, and adjustment of marketing initiatives and campaigns to determine and implement the appropriate approaches to target audiences

Brand Building and Positioning

  • Building a personal brand to enhance social media presence and ensure accurate positioning

  • Various levels of custom brand-building initiatives include, but are not limited to:

    • Logo development for establishing an easily recognizable brand and branded content

    • Creation of a brand book for a coherent look and feel across all channels

    • Ad hoc marketing collateral and content design in line with the brand book

  • Website development and/or redesign support in collaboration with VX Dynamic Development Teams for consistent brand identity across all platforms

  • Branded content and comprehensive post-production support for all audio and video content

  • Various types of content generation following the brand book and guidelines in line with platform needs and requirements

Content Generation, Copywriting, and Research

  • Full or partial copywriting services based on the Marketing Strategy in line with the needs of the project, such as: Newsletters, longer article pieces, research articles, as well as all other marketing materials (SEO and keyword-optimized social media captions, longer pieces of marketing collaterals, and direct emails…)

  • Creation of backlog content to ensure the smooth running of all content generation and content marketing processes

  • Writing and publication of press releases

  • Regular market and news research to generate weekly, current, and topical content

  • Ad hoc and regular research support

  • Research for external publications and events for features and organization of all related process

Social Media Marketing and Management

  • Creation and management of social media accounts to ensure consistent and regular distribution of all content to maximize reach and engagement

  • Optimization of all created content for each platform

  • Development of a flexible and adaptable approach to social media marketing and content distribution

  • Regular reporting on social media performance and approach adjustments based on audience response

  • Understanding and implementing the needs of platform-native algorithms for content creators to drive organic traffic and engagement

  • Developing and executing a content strategy that aligns with messaging and engages the target audience across multiple channels

  • SEO and keyword optimization strategies to ensure the right target audiences discover content

Audience Building and Management

  • Organic audience building by leveraging channel and platform native algorithms

  • Leveraging the existent network to expand audience reach and collaboration opportunities with other thought leaders 

  • Audience and lead generation through various channels to support all social media activities and desired growth

  • Monitoring and responding to audience comments and reactions to encourage audience engagement

  • Generation of opt-in pipelines in collaboration using various tools to ease the leverage of new and existing audience

Project Management and Coordination

  • Ensuring effective and timely communication between various teams for the smooth execution of all projects, initiatives, and requests

  • Creation of project and initiative proposals, post-event and post-campaign reports, and reviews

  • Meetings at regular intervals between project management teams and project point of contact(s) to align on requirements, status, and evaluation

IT and Development Support

  • Design implementation and distribution of newsletters and EDM campaigns 

  • Implementation and maintenance of related websites and landing pages for marketing campaigns

  • Optimization of all marketing collateral across various devices and screen sizes

bottom of page